Launch Christiansburg

Launch Christiansburg is a ten-week educational program focused on helping current and prospective businesses thrive. At the end of the program, participants will deliver a business pitch with the opportunity to be awarded up to $5,000 in business investment grants. This program is designed to help Christiansburg residents, creatives, entrepreneurs, and business owners with:

  • Information on how to write a business plan.
  • A platform for business expansion.
  • Connection to local resources.
  • Another networking opportunity.
  • Accountability to accomplish goals.
  • Understanding why specific activities matter, how they fit together, and if they are relevant.
  • The potential to pitch their project to a panel of judges who will be awarding the top three participants with business investment grants and memberships to the Montgomery County Chamber of Commerce.
  • Continued supportive services and access to a business mentor program.

Leading up to the Launch Christiansburg program, the Town will also host a variety of free educational mini workshops. At these workshops, additional Launch Christiansburg information will also be available.

For more information on Launch Christiansburg, review the session topics below:

Business Sessions 

(Sessions expected to run three hours)

Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)

Knowing Your Customer (Customer, Problem, Alternatives, Idea Testing)

Finding the Right Solution (Solution, Benefit, Advantage, Starting Small, Brand Identity)

Getting the Relationship Right (Marketing & Message; Getting, Keeping & Growing Customers)

Building Blocks (Distribution, Revenue, Typical Offering, Price)

Structures & Systems (Legal & Accounting Considerations)

Discovering the Bottom Line (Startup & Ongoing Needs, Fixed & Variable Costs, Raising Capital)

Financial Modeling (Break-Even point, Sales Projections, Cash Flow, Raising Capital)

Planning for Growth (Growth Plans, Goal Setting, Celebration Prep)

Wrap up, Prep for Pitch Competition, and Celebration!

This program is expected to run in 2024, with the ten-week Launch Christiansburg program occurring in the fall of 2024. More information and scheduling details to come. Please contact Small Business Solutions Manager Amanda Hebert, at for more information.

Applications for Launch Christiansburg are now being accepted! Click here to view and download.